STX launches hockey combine, tournament partnership

By Michael Caples –

As STX continues to dive into the hockey market, they have now signed a sponsorship deal with a tournament and ice hockey experience company.

The Baltimore-based company, who announced that they were entering the hockey market in June 2013, will be partnering with 200×85, LCC to be the title sponsor of three hockey tournaments each year – including the STX Chi-Town Shuffle and the creation of the STX Hockey Combine for U14 players.

“200×85 has a long history of providing high level hockey experiences for elite players,” said Matt Hoppe, STX Senior Global Brand Manager. “Our partnership allows STX the opportunity to provide support and guidance to some of the strongest hockey tournaments and player development experiences in North America. We are ecstatic about the future of STX hockey and the potential of this partnership.”

The STX Chi-Town Shuffle, taking place from April 18-20, 2014, is an annual elite tournament for boys’ and girls’ AAA and AA/A divisions. It has drawn more than 2,500 each year.

STX and 200×85 will be developing an exclusive Hockey Combine for 68 of the best U14 players in the country, which will feature a weekend of games, testing combines and skills competitions. These players will be four years away from their NHL Draft season.